SOCIAL MEDIA SPOTS FOR SHOP APOTHEKE

Hack-Check: Social Media Content for the Shop Apotheke, shot by Vogelsänger Studios? Perfect Match!

How do you best reach your target group in times of social media and eCommerce? Young people in particular have long since moved away from classic TV to social media channels like YouTube, Instagram and Facebook. 

BASE SPOT-STORY MEETS ADVERTISING MESSAGE

Together with the Shop Apotheke and Google, we developed a storyboard based on the so-called YouTube Director Mix from Google. This means that variable modules with advertising messages are linked to a base spot. In this way it is possible to multiply advertisements and address target groups even more specifically. 

A total of 244 variants for YouTube were created in our post-production. 

CONCEPT SOCIAL MEDIA SPOTS

The concept of the base spot was clear to us: we wanted to entertain the target groups with short, cheeky stories in strong pictures. Daring, colorful and funny. So seven stories were created in reduced picture worlds in which a professor and his assistant carry out hack checks and test how to outwit various everyday complaints. Unfortunately the tests always go wrong. So why not use the products of the Shop Apotheke? 

The combination of base spot story and advertising message has resulted in short formats that directly address the target groups, entertain them and connect them with the brand "Shop Apotheke". Target achieved. 

Moritz Brandes was the director. The filming took place over two days in the VOGELSÄNGER STUDIOS. 

We thank the Shop Apotheke for this wonderful cooperation!

Credits

Client: Shop Apotheke B.V.

Contact person client site: Annabelle Schulz

Contact person at VS: Marc Hölscher

Project assistance: Eva Schwarzrock

Regie: Moritz Brandes

Executive producer: Siegfried Stammeier

Producer: Marc Hölscher

Styling: Elisa Marlen Schlütter

Props/Equipment: Markus Wiedemann

Text: Shop-Apotheke

Camera: Jan Merlin Friedrich

Camera assistance: Noah Sprock

Light: Mirko Heilmann

Editing: Patrick Sawasdsky

Sounddesign: Moritz Staub

Video documentation: Kevin Spiech

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